Redefining the Screen: Samsung's Vision for the Future of TV Advertising

Join this exclusive Fireside Chat in which we explore the rapidly evolving landscape of TV viewership and advertising. With insights grounded in Samsung's position as a leading TV manufacturer, this discussion will reveal what has changed and what remains constant in the shift from linear TV to Connected TV (CTV). We’ll delve into how user interfaces and technology are influencing consumer behavior, the complexities of fragmented viewership for advertisers, and Samsung's innovative approach to supporting advertisers. Wrapping up, the session will offer forward-looking predictions for 2026, and shed light on emerging trends in CTV advertising. Don’t miss this opportunity to gain actionable insights into the future of marketing in a connected, digital world.