From Signal Loss to Sales Lift: PayPal Ads’ Playbook in a Privacy-First World

This comprehensive masterclass explores PayPal's revolutionary approach to advertising through its proprietary transaction graph. This privacy-first methodology enables precise consumer targeting across both its properties and the open web. Participants will gain deep insights into how PayPal Ads leverages aggregated transaction data to create highly effective advertising campaigns that respect German consumers' elevated privacy expectations. The session will examine how transaction-based targeting extends beyond PayPal's owned properties to premium websites, applications, and connected TV environments.