The Personalization Dilemma

Personalization is broken. Marketers waste hours defining segments, yet cookie loss and privacy tools make many users invisible. In this keynote, discover how hyper-personalization kills segmentation and delivers instant, one-to-one shopping experiences for every visitor, even without consent. No manual setup, no guesswork, just AI-driven relevance that lifts conversions by 10–15% and turns anonymous visitors into customers.

Key Takeaways

• Why “classic” personalization is dead in a privacy-first world.

• How hyper-personalization works without segments or consent.

• Real-world results: +10–15% conversions, zero ongoing work.