How to Build an AI-Driven Personalization Playbook

How to Build an AI-Driven Personalization Playbook

Masterclass

Information

Personalization has always been the promise. AI agents are how we finally deliver it.

In this keynote, Mårten Bokedal reveals how AI agents are transforming personalization from a manual, rules-based effort into a self-improving system that scales with every interaction. Drawing from real-world examples and emerging trends, he’ll show how marketers and product teams can harness AI to build a new kind of personalization playbook—one built for relevance, speed, and scale.

Key takeaways include:

  • Why personalization has stalled—and how AI agents unlock a new level of automation and performance
  • How to structure your personalization flywheel: combining data, content, decisioning, and activation
  • Use cases for contextual bandits, LLM-aware experiences, and agent-assisted optimization
  • How traffic from ChatGPT and other AI interfaces changes discovery—and what that means for your web experience

This is personalization reimagined—not just powered by AI, but orchestrated by it.

Session Language
English
Topics
Artificial IntelligenceData AnalyticsPersonalization
Stages
All SessionsMC6B

Join the event!

See all the content and easy-to-use features by logging in or registering!