Curation-Strategien für das Open Web: Mehr Wirkung mit Data und Context

Masterclass

Information

Curation gewinnt zunehmend an Bedeutung. Es kann zum zentralen Hebel für wirksames, nachhaltiges und sicheres digitales Marketing werden. Diese Masterclass zeigt, wie Curation im Open Web funktioniert: cookieless, brand-safe und mit messbarem Mehrwert. Im Fokus stehen skalierbare Strategien zur Zielgruppenaktivierung, Supply-Path-Optimization und die Rolle von Curation für Transparenz und Effizienz. Unsere Expert*innen aus verschiedenen Working Groups im BVDW geben Einblicke in konkrete Anwendungsbeispiele, zeigen technologische Grundlagen und verdeutlichen, wie Performance, Nachhaltigkeit und Kontrolle im Zusammenspiel wachsen.

Session Language
German
Topics
Compliance & PrivacyData AnalyticsDigital Marketing
Stages
All SessionsBVDW Masterclasses (7B)
Bundesverband Digitale Wirtschaft (BVDW) e. V.B Boulevard B002The German Association for the Digital Economy (BVDW) is the advocacy group for companies that operate digital business models or whose value creation is based on the use of digital technologies. With its members from the entire digital economy, the BVDW is already shaping the future today through creative solutions and state-of-the-art technologies. As a catalyst, guide, and accelerator for digital business models, the association relies on fair and clear rules and advocates for innovation-friendly framework conditions. BVDW always keeps an eye on the economy, society, and the environment. In addition to DMEXCO, the leading trade fair for digital marketing and technologies, and the German Digital Award, the BVDW also organizes the CDR Award, the first award ceremony in the DACH region for digital sustainability and responsibility, as well as a variety of specialized events.

Registered attendees

Anna-Lena Mikoteit-Zerb
Anna-Lena Mikoteit-Zerb
Head of AdvertisingKleinanzeigen
Beatriz Bilfinger
Beatriz Bilfinger
Programm Managerin Sustainability & Digital ResponsibilityBVDW e.V.
Björn Kaspring
Björn Kaspring
Vice President Product Management DigitalStröer Media Solutions GmbH

Join the event!

See all the content and easy-to-use features by logging in or registering!