Strong Core, Strong Ecosystem: The Brand Imperative in the AI Era

Masterclass

Information

AI is changing how we build, operate, and scale marketing, but no technology can replace what makes a brand matter. In this session, leaders from Fressnapf, METRO, Schaeffler, Grey, and IBM iX share how they’re rethinking the way brands and agencies collaborate: faster, more integrated, and built for co-creation.
Because in the age of AI, a strong core brand isn’t enough. It takes an ecosystem that learns, adapts, and delivers real-time value.

Session Language
English
Topics
Artificial IntelligenceDigital TransformationCustomer Experience
Stages
All SessionsMC7A
IBM iX Germany GmbHHall 6.1 B032In over 60 studios, IBM iX is one of the largest providers of digital experience services in the world. As part of IBM Consulting, IBM’s consulting and services unit, IBM iX is a consultancy, digital agency, design studio and tech company all in one. At the intersection of strategy, design and technology, the teams support organizations, companies and brands in their digital transformation. In German-speaking countries, more than 1,000 employees design digital experiences that put people at the center – based on IBM technologies and in collaboration with leading technology partners such as Adobe, Salesforce and SAP CX. For more information, visit: www.ibmix.de

Registered attendees

Anna Tucker-Leibetseder
Anna Tucker-Leibetseder
Client Success Director MEESAP Emarsys
Annojan Vageeswaran
Annojan Vageeswaran
Chief Sales OfficerIBM iX
Carola Sattler
Carola Sattler
Manager Brand & DigitalSNP Schneider-Neureither & Partner

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