Strong Core, Strong Ecosystem: The Brand Imperative in the AI Era

AI is changing how we build, operate, and scale marketing, but no technology can replace what makes a brand matter. In this session, leaders from Fressnapf, METRO, Schaeffler, Grey, and IBM iX share how they’re rethinking the way brands and agencies collaborate: faster, more integrated, and built for co-creation.
Because in the age of AI, a strong core brand isn’t enough. It takes an ecosystem that learns, adapts, and delivers real-time value.