Advertising Sovereignty: Why Control Matters More Than Ever

For too long, a handful of tech giants have called the shots in digital advertising — deciding how campaigns are planned, bought, and measured. They built the walls, locked the gates, and told us it was the only way. But here’s the truth: the walls are cracking.

In Europe, landmark regulations like GDPR and the Digital Markets Act are rewriting the rules, putting pressure on Big Tech and opening doors for bold, independent strategies. Advertisers are waking up to a hard fact — placing all your bets on one walled garden is a gamble you can’t afford. Growth comes from a diversified media mix, where you decide the rules.
This session is for the game changers. European marketing leaders will reveal how to break free from closed ecosystems, support local media, and build direct, lasting relationships with audiences. They’ll show how putting transparency, privacy, and sustainability at the core of your strategy isn’t just the right move — it’s the winning one.

It’s time to take the power back. Let’s change the game.