Promotional marketing is at a breaking point: Learn what to do instead

Promotions may drive a short-term spike, but over time they can erode the very thing that sets your brand apart. In this master class, Roger Williams, Head of Loyalty CoE at Marigold, will dig into why brands that rely on discounting often struggle to sustain growth and what to do instead. You’ll learn how loyalty-first strategies help brands move away from constant price cutting and toward long-term, high-value customer relationships. Through real-world examples, proven frameworks, and actionable tips this session will show you how to protect margin, elevate your brand, and build loyalty that lasts.

Key Takeaways

• Why frequent discounting reduces long-term profitability and customer trust

• How to use loyalty to build pricing power and customer stickiness

• What leading brands are doing to grow without relying on constant offers

• How to design a loyalty-first marketing strategy that delivers lasting value