Winning in the AI Search Era

Buyers now start with ChatGPT, Gemini, Perplexity, and Copilot. In the AI-Search era, you’re either in the answer… or invisible. At DMEXCO, I’ll share why SEO is becoming GEO (Generative Engine Optimisation), how RAG decides which brands get chosen, and why old personalisation tactics are failing. We’ll explore how headless CMS, content observability, and agile content operations can keep you visible, relevant, and chosen in this new landscape.