How creativity and innovation get brands to success with the younger generation

Join us for this engaging fireside chat with Snap’s Global Director of Creative Strategy and Sponsored Production, Valentina Culatti. This session will not only explore how brands on Snapchat utilize creative strategies and cutting-edge technologies, such as AR and AI, to connect with and captivate young audiences. We'll discuss overcoming skepticism in the AI era and the keys to achieving success in the lower funnel. Additionally, gain insights into what brands need to be aware of when connecting with younger audiences and why remaining bold and committed to their values is particularly important to this audience. Don't miss this opportunity to discover how to turn youthful trends into triumphs.