From WOW to NOW: Bringing AI to life

Masterclass

Information

Join us at DMEXCO 2025 for an inspiring masterclass that explores how generative AI is reshaping the marketing landscape—from playful experimentation to powerful business transformation. Discover how AI is accelerating creativity, enhancing customer experiences, and redefining advertising strategies through real-world applications like Copilot, brand agents, and showroom ads.​
This session will be led by two of Microsoft’s foremost AI and marketing experts: Tracey Pilon, Managing Director and AI Accelerator for EMEA and Daniel Godoy, Global Head of Programmatic Evangelism​
Whether you're just starting your AI journey or looking to scale, this session will equip you with the insights and tools to future-proof your marketing strategy.

Session Language
English
Topics
Artificial IntelligenceDigital TransformationAdvertising
Stages
All SessionsMC7D

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