Gaming’s Next Level: Harnessing the Power of Platforms to Engage Players Everywhere

Masterclass

Information

As gaming evolves, so do player behaviors—today’s audiences crave choice and fluidity, effortlessly moving between mobile, console, and PC experiences throughout their day. This shift presents brands with powerful opportunities to engage across a wide range of touchpoints—in, around, and even beyond the game. Join Greg Carroll, General Manager, Gaming & Experiences at Microsoft Advertising, for an insightful masterclass exploring how the convergence of gaming platforms is redefining player engagement. From mobile hits like Candy Crush to immersive console titles on Xbox, discover how the cross-platform gaming experience is reshaping expectations and elevating brand potential.

Session Language
English
Topics
AdvertisingE-Sports & GamingDigital Marketing
Stages
All SessionsMC7E

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