Gaming’s Next Level: Harnessing the Power of Platforms to Engage Players Everywhere

Gaming’s Next Level: Harnessing the Power of Platforms to Engage Players Everywhere

Masterclass

Information

As gaming evolves, so do player behaviors—today’s audiences crave choice and fluidity, effortlessly moving between mobile, console, and PC experiences throughout their day. This shift presents brands with powerful opportunities to engage across a wide range of touchpoints—in, around, and even beyond the game. Join Greg Carroll, General Manager, Gaming & Experiences at Microsoft Advertising, for an insightful masterclass exploring how the convergence of gaming platforms is redefining player engagement. From mobile hits like Candy Crush to immersive console titles on Xbox, discover how the cross-platform gaming experience is reshaping expectations and elevating brand potential.

Session Language
English
Topics
AdvertisingE-Sports & GamingDigital Marketing
Stages
All SessionsMC7E
Microsoft AdvertisingHall 6.1 A019At Microsoft Advertising we create innovative technology for a conversational, personalized, and agentic era. Our commitment to more private and personalized advertising experiences means building globally scaled platforms that ensure performance, trust, and business growth. We do this by harnessing the full power of AI and our unique audience intelligence to make delivering personalized advertising for any outcome simple, including unparalleled access to Microsoft’s high intent, highly engaged audiences across Copilot, Bing, Xbox, Gaming, MSN, Outlook, Edge, LinkedIn, Windows, and high-quality supply from publishers. We are committed to helping businesses navigate the next era of advertising where generative AI is unlocking better outcomes between people, brands, publishers, and ad platforms. Sessions Center Stage: "Welcome to Zero UI: Where Brands Meet the Human Moment" | Wednesday , 17. September 2025 | 10:20am bis 10:40am, Speaker: Tor Thompson · Microsoft Advertising Masterclass: "Gaming’s Next Level: Harnessing the Power of Platforms to Engage Players Everywhere" | Wednesday, 17. September 2025 |11:30am bis 12:00pm | MC7E; Speaker: Chris Bailes · Activision Blizzard Media Masterclass: "Agentic Influence: Wie AI & Copilot das Microsoft-Marketing verändern" | Thursday, 18. September 2025 10:00am bis 10:30am | MC7C; Speaker: Max Ehlers · Microsoft Deutschland GmbH Masterclass: "From WOW to NOW: Bringing AI to life" | Thursday, 18. September 2025 11:30am bis 12:00pm | MC7D | Speaker: Daniel Godoy · Microsoft Advertising & Tracey Pilon · Microsoft Advertising Media Stage: "Inclusive by Design: How Gen AI is Rewriting the Rules of Personalization" | Thursday, 18. September 2025 14:10pm bis 14:30pm | Media Stage | Mascha Driessen · Microsoft Advertising Panelist @ IAB Panel | "Unpacking the Impact of AI on Digital Advertising - Survey Results & Industry Insights" | 18. September 2025 | 13.00 – 13:30 PM; Track MC7D| Speaker: Stephanie Boedige Panelist @ BVDW Panel | "Future of Search: Die KI-getriebene Neuordnung von Relevanz und Reichweite" | 18. September, 2025 | 11.30 - 12.00 PM; BVDW Masterclasses (7B)

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