The importance of email marketing – today & in the future
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With the rise of AI, especially for search, user behavior is shifting dramatically. More and more people get their answers directly from an AI – without ever clicking through to a website. The result: Traditional website traffic is declining. Re-engaging customers is getting costly. Getting eyes on your content is getting more difficult.
So, what now?
Join this masterclass to get insights into why today it’s more important than ever to fully leverage your owned channels to maximize customer lifetime value. No matter if you’re just getting started with email marketing or are looking for a broad owned channel strategy – you’ll walk away with ideas you can start implementing today to make sure your customers don’t just stay one-time buyers, but turn into loyal fans.
