Awareness is sending SOS - Uproar in the Funnel: Smart strategies to survive & thrive beyond the search Apocalypse

In a world where large language models reshape how people search and discover Awareness-ready organizations must rethink the customer journey. 

This talk demonstrates how LLM-driven search behavior disrupts traditional funnels and reveals new moments of influence across the marketing funnel including LLM readiness, website search, recommendation and personalization. 

Attendees will learn practical, data driven strategies to nurture Awareness Champions who actively engage, convert and advocate - while aligning experiences with modern customer expectations. 

The session also explains how a Customer Data Platform (CDP) can orchestrate unified, privacy-conscious experiences across channels to support these shifts.