Brand Lift + Abverkauf - die Power von DOOH am POS

Brand Lift + Abverkauf - die Power von DOOH am POS

Thursday, September 18, 2025 12:30 PM to 12:50 PM · 20 min. (Europe/Berlin)
Presentation

Information

How does DOOH contribute to brand and sales at the point of sale? In 15 minutes, Danone, WPP, and INOVISCO use the “Volvic Tea” case study to show why advertising contact when entering a grocery store is an underestimated lever in the media mix: one-to-many, cookieless, maximum visibility—immediately before the purchase decision.

Session Language
German
Topics
AdvertisingRetail MediaDigital Out Of Home (DOOH)
Stages
All SessionsDOOH World

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