Kundenansprache in der letzten Meile: Wie emotional darf Retail DOOH sein?

In a fragmented media landscape and a highly competitive retail sector, the final impulse often determines whether a purchase is made or not. Digital out-of-home (DOOH) at the point of sale is therefore becoming the focus of brand communication. In this panel discussion, experts will discuss the role of emotionalisation in the final purchase decision, how creative formats can increase attention and the psychological effects that dynamic content can have in retail.

Moderator: Frank Puscher, Meedia