Programmatic DOOH: Wo stehen wir? Und was kommt?

Programmatic DOOH enables automated, data-driven booking and delivery of digital outdoor advertising, making it one of the most dynamic growth drivers in the media mix. In the current status quo, advertisers are increasingly using real-time data such as weather, location or target group movements to deliver their messages flexibly and situationally. This increases the efficiency, relevance and measurability of campaigns and makes DOOH comparable to other programmatically traded channels such as online or CTV. In the future, programmatic DOOH will be even more seamlessly integrated into connected, data-driven ecosystems, making outdoor advertising even more precise, scalable and effective.

Moderator: Frank Goldberg, IDOOH