Retail Media Without Borders: Scaling Impact in a Fragmented World

Retail media is booming. But on the buying side, fragmentation is holding it back. Multiple platforms, inconsistent data, and siloed measurement make scale harder than it should be. In this keynote, I’ll explore concepts for tackling these challenges: unifying data, integrating channels, and using AI to supercharge performance. Expect an honest and thought-provoking view on transforming retail media from a patchwork into a true growth engine.