Case: “Bisschen Scharf” by sucukundbratwurst x McDonalds + Scholz & Friends

Case: “Bisschen Scharf” by sucukundbratwurst x McDonalds + Scholz & Friends

Lecture

Information

From meme to menu: how a cultural spark moved from the timeline into taste buds—and back again. We’ll unpack the starting point, the insights that made it click, the channel mix that carried it, and what actually moved the needle.

Session Language
English
Topics
Content MarketingCreator Economy & Influencer MarketingPurpose driven Marketing
Stages
All SessionsAgencies Stage

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