

The Emperor’s New Clothes – Cultural Marketing: Gamechanger or Just Another Ad?
Panel
Information
No euphemisms, just evidence. Moderator Dora probes where cultural marketing belongs in brand building: Do you need specialists or just deeper audience understanding? How do you judge ROI beyond one-off spikes—community growth, engagement depth, earned momentum? Where’s the line between culture tap and appropriation, and who owns authenticity on the brand side and the agency side? Find out here!
Session Language
English
Topics
Content MarketingCreator Economy & Influencer MarketingPurpose driven Marketing
Stages
All SessionsAgencies Stage










