The Trojan Horse of Loyalty: Repair

Most brands obsess over acquisition, but ignore what happens after the first purchase. Yet it’s precisely then that customers decide to stay or switch.

In the race for loyalty, something far less flashy is winning customers: premium repair. Via real-world examples, Agnes, founder of MENDED, shows how CMOs use repair to bring customers back to stores and webshops, proven to drive 2.3x higher CLV.

If your job is to aquire or keep customers, this session is for you.