Redefining Loyalty: How limango Built an E-Commerce Platform for Evolving Customer Needs
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Forget Loyalty as You Know It — The Rules Have Changed. In today’s fiercely competitive market, loyalty is harder than ever to earn, and even harder to keep. It's redefined through relationships, communities, and trust. To stay relevant, drive growth, and exceed ever-rising expectations, brands must rethink both their business models and engagement strategies.
Join the fireside chat with Aga Nawrot, Senior CRM Project Manager at limango (Part of Otto Group) and Maria Palm, Growth Consultant at SAP Emarsys, to discover how limango transformed from a closed online shopping community for young families into a leading e-commerce platform serving over eight million members and 3,500 brands.
You’ll learn:
- How limango unified data across its business to deliver personalized, omnichannel experiences that boost retention and advocacy.
- Strategies for weaving loyalty seamlessly into email, web, and mobile touchpoints and personalizing content at scale across the customer lifecycle.
- Practical insights to shift loyalty from a transactional tactic into a powerful driver of long-term relationships and growth.
