Wirkung durch Relevanz: Wie Mastercard mit Attention Media ihre Passion Audiences überzeugt

Branding meets attention – Mastercard, in collaboration with The Trade Desk, Carat, and Lumen, has developed a new campaign concept that specifically targets “Passion Audiences” – groups defined by genuine interests rather than traditional demographic characteristics. By combining a fresh strategic approach with attention metrics, the campaign was able to boost brand perception by 18 percentage points and increase consideration by 24 percentage points. 

In this session you will hear, how relevant content and smart planning can significantly enhance brand impact.