Masterclass by PayPal Ads

Masterclass by PayPal Ads

Thursday, September 18, 2025 11:20 AM to 12:00 PM · 40 min. (Europe/Berlin)
CMO Lounge Programm
2025

Information

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This comprehensive masterclass explores PayPal's revolutionary approach to advertising through its proprietary transaction graph. This privacy-first methodology enables precise consumer targeting across both its properties and the open web.

Participants will gain deep insights into how PayPal Ads leverages aggregated transaction data to create highly effective advertising campaigns that respect German consumers' elevated privacy expectations. The session will examine how transaction-based targeting extends beyond PayPal's owned properties to premium websites, applications, and connected TV environments.

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Session Language
English
PayPal AdsPayPal Ads is the advertising solution from PayPal, designed to help brands and retailers grow by reaching consumers with unmatched precision and trust. Built on the foundation of PayPal’s global payments network, PayPal Ads leverages unique first-party transaction data to deliver privacy-safe targeting and measurable business results. With insights into real purchase behavior, we enable advertisers to connect with high-intent audiences at the right moment - driving customer acquisition, retention, and sales lift. In today’s privacy-first environment, where traditional signals are disappearing, PayPal Ads provides a powerful alternative: commerce intelligence that respects consumer trust while maximizing return on ad spend. Operating at global scale and backed by local market expertise, PayPal Ads partners with businesses of all sizes to transform consumer intent into lasting growth. By bridging payments and advertising, we empower brands to make smarter decisions and deliver real impact across the customer journey.

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