A converging ecosystem: how digital signage, retail media, and programmatic are fueling the DOOH growth

The global expansion of Digital Out-of-Home (DOOH) isn't happening in isolation. This presentation will explore how DOOH is evolving through its interaction with three interconnected markets.
Digital signage: The proliferation of digital screens for operational use in various businesses is creating a vast, monetizable inventory for DOOH advertising.
Retail media: The rise of retail media networks is transforming in-store screens into a key component of omnichannel advertising strategies
Programmatic ecosystem: The increasing accessibility of DOOH to established programmatic platforms is making it a more efficient, flexible, and scalable channel for a wider range of advertisers.