From Crisis to Comeback: Lessons from Ukraine’s Advertising Market Recovery

The Ukrainian advertising market has undergone significant transformations since the full-scale invasion began in 2022. After an initial sharp downturn, the market has made a remarkable recovery, now approaching pre-war 2021 levels. In this fireside chat, Nickolas Rekeda, CMO at MGID, explores the key factors driving this recovery, from shifting market priorities and emerging trends to the critical role of technology and innovation in rebuilding an industry under pressure.

Beyond the numbers, this is also a story of resilience, teamwork, and adaptability. MGID’s teams on the ground navigated extraordinary personal and professional challenges while helping clients and partners maintain business continuity in the most testing circumstances. While rooted in Ukraine’s unique experience, this discussion goes beyond a single market. It highlights transferable lessons in leadership, decision-making, and business agility — offering valuable insights for Germany and other markets facing growing uncertainty and economic turbulence across Europe.