Who now runs the World? How to drive Advertising Performance while keeping Brands & Families Safe

Business leaders, marketers, agencies, and industry bodies face an increasing challenge: navigating the evolving landscape of social media and its impact on brand safety. With a significant share of advertising budgets invested in walled garden platforms, shifting policies on content moderation and free speech create new risks. Brands must carefully balance visibility with responsibility, ensuring ads do not appear alongside harmful content while managing potential reputational risks. As regulations and public expectations evolve, advertisers need a clear strategy to safeguard both their brand and stakeholder trust. Phil Cowdell, Global Chief Strategy Officer at Channel Factory, will share insights on how to engage effectively with audiences while mitigating risks, ensuring campaigns align with ethical standards and business goals across diverse markets.