

Agencies Trends 2026
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Agency models are under pressure. Industry consolidation, stricter client KPIs, and AI-driven productivity gains are reshaping how agencies operate, grow, and prove value. New metrics like “revenue per employee” are rising, while traditional roles and hierarchies blur. At the same time, ESG expectations remain high, even in a shifting political climate, forcing agencies to balance efficiency with responsibility. This panel explores the key trends defining agency life in 2026: what it takes to thrive amid transformation, convergence, and constraint. This panel explores the key trends defining agency life in 2026: what it takes to thrive amid transformation, convergence, and constraint.
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