A New AI Era: Micro-Models for Media Decisions

Camphouse will introduce micro-models for media at DMEXCO—AI built specifically for paid advertising.

AI has struggled in paid media. Unlike creative, it's been less tangible, harder to trust, and lacks the data depth large advertisers need.

We see a different path: micro-models trained on each advertiser's unique data—their planned versus actual performance, structured by Camphouse.

This grounds AI in real media data that matters: your campaigns, your audiences, your results. AI that learns from your specific reality to make better decisions faster.