How Soundtracking is Changing the Game for Brands

With content exploding across platforms, brands are rethinking how they show up authentically – not just visually, but sonically. This session explores how strategic soundtracking, the right music and sonic branding help brands build recognition, emotional connection, and consistency at scale.

From influencer campaigns and social content to TV spots, learn how brands are crafting distinctive audio identities and using platform-safe, fully licensed music to scale content with confidence. Speakers from Epidemic Sound, Wasa, Cosnova, and Odaline share how sound is shaping modern brand storytelling.

Key takeaways:

1. Learn how to build brand recognition through a consistent and memorable sonic identity.

2. Discover how music can deepen emotional storytelling and audience connection.

3. Understand how to scale content confidently using fully licensed, platform-safe music.

Speakers:

• Stefan Schwarz, Head of Strategy at la red (moderator)
• Frida Jones, Chief Enterprise Sales Officer at Epidemic Sound
• Jakob Osborne Edman, Head of Brand for Wasa Crispbread at Barilla International
• Anna Hartmann, Team Lead Global Influencer Marketing at Cosnova