How Amazon Marketing Cloud Enables Wella to Leverage Insights Across Channels

How Amazon Marketing Cloud Enables Wella to Leverage Insights Across Channels

Masterclass

Information

The Amazon Marketing Cloud (AMC) isn’t just for analyzing your Amazon ads—it’s a powerhouse for understanding your customers and shaping smarter, more effective advertising strategies. In this masterclass, Front Row reveals how Wella uses AMC to unlock deeper customer insights, boost lifetime value, and create promotions that truly resonate.

 

But we’re not stopping at Amazon. You’ll also discover how to take these insights beyond the platform to fuel connected commerce strategies across other marketplaces and channels.Turning insights into action - wherever your customers are.

Session Language
English
Topics
MarketplacesPerformance MarketingAdvertising
Stages
All SessionsMC7C
Front RowHall 7.1 B022At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360° perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets and make each of our six capabilities the first to act on the next big things. We live for the exchange of energy between brands and audiences, you should too, and we’ve made it our mission to expand every brand’s market share and heart share. Because we believe every transaction has the potential to be transformational. Our six capabilities that we can leverage for your commerce growth are: Strategy & Design Content Creation Marketplace Partnership Ecommerce Management Digital Marketing - Consumer Digital Marketing - B2B

Registered attendees

Gabriel Reitz
Gabriel Reitz
Director Business DevelopmentFront Row
KS
Kira Schims
Amazon Account ManagerShiseido Germany GmbH
Lukas Helmers
Lukas Helmers
Principal Performance Marketing ManagerFront Row

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