

Beyond last-click: Real-world marketing measurement with Funnel & Jack Wolfskin
Masterclass
Information
Join Funnel and outdoor apparel brand Jack Wolfskin for a practical masterclass on mastering marketing measurement in today's complex landscape. We'll explore the current state-of-the-art in attribution and triangulation, then dive into Jack Wolfskin's journey: from initial onboarding and practical experiences with a modern measurement solution, to best practices for data integration and invaluable lessons learned. Discover how to gain deeper insights into your marketing performance and optimize your spend effectively.
Session Language
English
Topics
Data AnalyticsPerformance MarketingDigital Marketing
Stages
All SessionsMC6A




