E-Mail-Marketing 2027: ​Visionen, Use Cases und Technologien der Zukunft​

E-Mail-Marketing 2027: ​Visionen, Use Cases und Technologien der Zukunft​

Masterclass

Information

In dieser Session werfen vier Branchenexpert:innen der Working Group E-Mail im BVDW einen praxisnahen und visionären Blick in die Zukunft des E-Mail-Marketings. Was sind die maßgeblichen Trends, Technologien und Strategien, die  in den nächsten Jahren den Markt prägen werden?

Im Fokus stehen konkrete Use Cases rund um KI-gestützte Personalisierung, intelligente Automatisierung, datengestützte Customer Journeys und neue technologische Standards.

Unsere Expert*innen präsentieren inspirierende Anwendungen und geben Insights, wie Unternehmen sich heute schon auf die E-Mail-Zukunft vorbereiten können.

Session Language
German
Topics
Content MarketingPersonalizationMarketing Automation
Stages
All SessionsMC7C
Bundesverband Digitale Wirtschaft (BVDW) e. V.B Boulevard B002The German Association for the Digital Economy (BVDW) is the advocacy group for companies that operate digital business models or whose value creation is based on the use of digital technologies. With its members from the entire digital economy, the BVDW is already shaping the future today through creative solutions and state-of-the-art technologies. As a catalyst, guide, and accelerator for digital business models, the association relies on fair and clear rules and advocates for innovation-friendly framework conditions. BVDW always keeps an eye on the economy, society, and the environment. In addition to DMEXCO, the leading trade fair for digital marketing and technologies, and the German Digital Award, the BVDW also organizes the CDR Award, the first award ceremony in the DACH region for digital sustainability and responsibility, as well as a variety of specialized events.

Registered attendees

CL
Carolin Lorcke
PR VolontärinUnited Internet Media
Christopher Gerstmann
Christopher Gerstmann
Senior Manager Business Development & SalesBundesverband Digitale Wirtschaft e.V.
Corinna Lehwalder
Corinna Lehwalder
New Business ManagerinAZ Direct GmbH - part of Bertelsmann Marketing

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