The ROI Imperative: The Role of Measurement in the Retail Media and Social Commerce Revolution

With data showing that 65% of global advertisers see Retail Media Networks as a growing part of their media mix, a deep understanding of this channel is crucial for all marketers.

This session will look into the growth of Retail Media Networks, how to ensure ROI from your advertising, and how to standardise measurement to provide consistent measurement standards across Retail Media Networks, with comparable metrics to all of your other advertising channels.

Learn from TikTok, Wolt, Dentsu and Nielsen, to understand the full customer journey of how buyers interact with Retail Media Networks, and how to boost your connection to customers, drive revenue and build brand awareness.