Impact from Day One: A New Approach to First-Party Data Strategies

The end of third-party tracking is more than a technical shift – it’s a cultural change in marketing. A first-party data strategy requires more than just another tool: it’s about strategy, structure, and a clear system setup. In his talk, Thomas Tauchner reveals which data is missing in traditional setups, why this limits both campaign performance and revenue, and how companies can move step by step toward a first-party approach that delivers real business impact from day one. Participants will gain strategic guidance and learn how to unlock immediate ROI while getting more out of Google and Meta services.