

AI Interactions & Features in E-Commerce – The Playbook for Happy Customers
Thursday, September 18, 2025 11:00 AM to 11:20 AM · 20 min. (Europe/Berlin)
Side Event
2025
Information
AI is changing e-commerce, but not every chatbot or agent makes shopping better. This session introduces the ‘AI Interaction Playbook for Online Shops’ – a toolkit for creating AI features that focus on customer value. With scribbles and templates you can apply right away, you’ll learn how to build AI interactions that actually make customers happy.

