Re-Thinking AI: Shifting AI from Efficiency to Growth.

While Europeans test AI and use it to cut costs, China is using AI to build completely new industries. Discover what “AI First” truly means in Asia – and what we should make of it. When we talk about AI in the West, it's mostly about GenAI & efficiency. Everything becomes faster and cheaper, but at its core, much remains the same. China is already one step ahead. They know that AI means more than GenAI. The focus isn’t on efficiency, but on new business models and radical innovation—much of it is already part of everyday life. Discover how Asian companies use Artificial Intelligence as a strategic revenue engine – and learn actionable best practices you can apply immediately.