Re-Thinking Commerce: Relationships instead of Reach.

While the e-commerce user experience has largely remained the same in Europe, much has changed in other parts of the world - especially in digital China! Temu, TikTok, and SHEIN are just the beginning. China’s e-commerce giants aren’t winning with price alone — they’re pioneering something completely different: A new kind of social commerce built on real relationships, hyper-relevant content, and AI-driven discovery.

Learn how the Asian approach to community-driven e-commerce provides a true blueprint for sustainable success in digital commerce.