Trend Monitor 2025: How is the Advertising Market Evolving?
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The economic situation is generally tense – but how does it affect the marketing industry? This is exactly the topic that Stella-Sophie Wojtczak, host of “t3n Interview”, discusses with Ulrich Kramer. He is Chair of Die Mediaagenturen within the BVDW and Managing Director of the Pilot agency group. Kramer also contributed to the BVDW Trend Monitor 2025.
How does today’s tense economic climate impact the marketing industry?
In this live episode of t3n Interview, host Stella-Sophie Wojtczak speaks with Ulrich Kramer, Chair of Die Mediaagenturen (BVDW) and Managing Director of the Pilot agency group. Together they explore where growth is emerging, which trends matter most for businesses, and what the BVDW Trend Monitor 2025 predicts for the future.
