nevernot Intimate Wellness – from D2C to Retail FEATURED IN STARTUP BRAND RANKING 2025

The transition from direct-to-consumer to retail offers tremendous opportunities but also significant challenges. Using the example of nevernot, Europe’s first Intimate Wellness brand, the session highlights how a bootstrapped e-commerce start-up successfully entered retail in 2023 and is now represented in all major drugstores across Germany and Austria. It explores why pure D2C growth often reaches its limits, which risks and obstacles come with retail entry, and how product development, packaging, and storytelling ultimately determine success on the shelf. The session provides practical insights and learnings relevant for startups and brands looking to make the leap into retail.