Basebuilder is Europe's leading full-service gamification agency, helping retailers, brands, and webshops transform everyday customer interactions into measurable business results. Since 2008, we've delivered countless omnichannel campaigns across more than 20 countries, increasing brand engagement, capturing valuable first- and zero-party data, and driving sales.
Our unique strength lies in connecting the physical and digital worlds. Whether at the checkout, through product packaging, direct mail, in-store activations, events, or online, Basebuilder turns existing customer touchpoints into engaging gamified experiences such as scratch & win campaigns, quizzes, games, instant wins, and prize promotions.
Our team of dedicated experts take care of every aspect of your campaign, from strategy and creative design to technology, print production, legal compliance, prize fulfilment, and reporting. No software licences, no hidden costs, just one experienced team delivering measurable results.
Our services
- Data Capture: Grow your newsletter database, loyalty programme, app users, and customer insights through rewarding gamified experiences.
- Sales Activation: Increase conversions, coupon redemption, repeat purchases, and revenue through interactive promotions and incentives.
- Brand Awareness: Create memorable customer experiences that increase visibility, engagement, and brand recall.
Why Basebuilder?
- Full-service campaign management from concept to fulfilment
- Omnichannel activation across online and offline touchpoints
- Gamification designed to drive engagement, data capture, and sales
- Store-level reporting and measurable campaign attribution
- Trusted by leading retailers and brands across Europe
Trusted by brands including bofrost*, Globetrotter, Lidl, JBL, Woolworth, Fressnapf, Action, NKD, Interdiscount, Livique and Coop.
