Verve Retail Media makes brick-and-mortar retail plannable as a media channel. With geospatial targeting, we connect the digital shopper journey to the physical location: mobile advertising reaches shoppers exactly where the purchase decision is made, and becomes measurable all the way to the purchase through first-party POS data.
As part of the Retail Media Alliance – Germany's largest nationally bookable instore media network – we cover the complete shopper journey together with INOVISCO, DIGOOH, EMSU, VIEWENTO and acardo: Target, Activate, Engage, Convert, Measure. From drive-to-store and digital screens at the entrance, on the sales floor and at the checkout to couponing on the receipt – one seamless system instead of fragmented point solutions.
Experience the 360° Instore Retail Media Live Experience at the Retail Media Alliance booth: Hall 8.1, Stand C060. Session tip: "Retail Media als Wachstumstreiber" with Victor Cordes, September 23, 1:00 pm, BVDW Masterclasses.
