Kuwalyst

Kuwalyst is an agentic marketing science platform that helps brands and agencies move from static media plans to continuous performance optimisation.

Built by a team from Meta Ads ML, Rakuten Advertising and P&G, Kuwalyst automates media planning, marketing mix modelling, experimentation, media buying and campaign optimisation in one continuous loop, so marketing teams always know where to invest next, not just what happened last quarter.

Deployed on sovereign EU infrastructure (GDPR-compliant, on-premise available), Kuwalyst combines the rigour of marketing science with the speed of AI, delivering plans that improve automatically as new data comes in.

Currently running with select brands and agencies across Europe.