Prebid Config Tips for Publishers Working with Direct Demand

Start-up Stage
Start-up Pitch

Information

Bringing your programmatic monetization in-house and establishing direct contracts with SSPs is a major milestone for any digital publisher. However, many teams look at this shift purely as a contract migration, unaware of the subtle technical nuances required to make an independent setup highly profitable. Simply deploying an out-of-the-box, default Prebid wrapper often results in immediate, invisible revenue drops because generic settings are designed to be universally safe, not optimized for your specific traffic.

Session Language
English
Topics
PublishingAdtechProgrammatic Marketing
Stages
Start-up Stage
Day
Sept. 23
Setupad
Hall 7.1 F045
Setupad is the ultimate Prebid infrastructure provider for premium publishers to take control of their programmatic monetization. Move from reseller models to full ownership—retain your Google Ad Manager seat, sign direct SSP contracts, and maximize yield with enterprise-grade technology. Setupad Self-Serve is a plug-and-play Prebid platform for Ad Ops teams that boosts bid density, improves server-side connections, and reduces browser load. It helps manage header bidding, optimize supply paths, and maintain full transparency. Our Google-certified AdOps support helps you move from resellers to direct SSPs. We manage header bidding and demand, so you can monetize in-house without expanding your team. Now, Setupad's AI-driven tools extend your team, streamline AdOps, and boost revenue: Ask Revi — agentic AdOps: troubleshoot issues and optimize programmatic in plain language. Direct Sales Agent — agentic Sales: autonomously scales direct deals and matches inventory with buyers.

Registered attendees

Thomas Ghys
Thomas Ghys
CEOWebclew
Toms Panders
Toms Panders
CEO, FounderSetupad

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