It's not the tech, it's trust. How Layer turned 10 hours of reporting into 20 minutes with Supermetrics

80% of marketers feel pressure to go AI-first, but only 18% actually trust what it gives them. That gap is exactly what Layer closed with Supermetrics: real client, real data, 10 hours down to 20 minutes. Supermetrics and Norwegian agency Layer got there by treating AI less like software and more like a new hire - one that had to learn the client's account, goals, and history before it touched a single report, not just get switched on. Anders Råve, Layer's Head of Consulting & Analytics, and Outi Karppanen from Supermetrics will walk you through exactly how it was done, and the practical steps to try it yourselves.