How to prioritize when anything is possible: Discovering high-impact AI use cases for marketing

Most AI initiatives fail to create real business value—not because the technology isn't ready but because teams often don't know where AI can make the biggest difference. In this session, Optimizely shows you how to identify these specific potentials. This allows you to focus on the tasks you know are important but rarely have time for in your daily routine. Optimizely introduces its in-house framework for Agent Discovery workshops, designed to uncover high-impact—and often overlooked—AI opportunities in areas such as campaign planning, content operations, analytics, and personalization.