How Will AI Reshape Marketing Intelligence by 2027? The Data Is the Edge. The Strategy Makes the Difference

How do you turn marketing intelligence into a competitive edge when every marketer will soon have access to the same AI-powered capabilities that lower technical barriers and boost productivity?

AI is quietly rewriting marketers' jobs. They now spend less time on manual, low-value, time-consuming tasks and more time on the strategy and creative work they actually signed up for.

In this new landscape, turning available data, notably location intelligence, into actionable decisions is what shifts your strategy from average to great.

This session explores what the next era of location intelligence really unlocks, through two concrete, real-world use cases. In a world where everyone has access to the same AI capabilities, the marketers who win won't be the ones with the most data. They'll be the ones who get sharper insights faster and turn them into a strategy that performs.