Why Mercedes-Benz Chose Contentful: From Fragmented CMS to a Global Content Blueprint

Mercedes-Benz is rethinking how a global premium brand manages content at scale. In this conversation, Axel will share why Mercedes-Benz selected Contentful as the foundation for its OneWeb transformation, replacing a fragmented legacy CMS landscape with a centralized, composable content platform.

The discussion will focus on the business and operational drivers behind the decision—including the need for stronger global governance, greater flexibility for local markets, faster execution across teams, and a platform capable of supporting complex digital experiences at enterprise scale.