The +160% Question: AI Personalization at Enterprise Scale

Wednesday, September 23, 2026 4:00 PM to 4:30 PM · 30 min. (Europe/Berlin)
MC7E
Masterclass

Information

The Marketing + Media Alliance (MMA) presents the evidence behind AI-powered personalization: 29 controlled experiments across 18 brands and 4 countries, delivering an average lift of +160%. MMA’s Global State of Personalization study, localized for Germany in partnership with Kantar and Meta, reveals the personalization maturity of the German market, highlighting both progress and critical capability gaps. Unilever and Air Up will bring the research to life through real-world cases, showing how they use AI to scale personalization across marketing. Attendees will leave with practical insights into turning isolated initiatives into a scalable marketing capability.

Session Language
English
Topics
Artificial IntelligenceAdtechMartech
Stages
MC7E
Day
Sept. 23

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