Beyond Attention: Building the Future of Intelligent Advertising

People come to ChatGPT with intent—from exploring ideas to making decisions. This creates a new opportunity for brands to be useful at moments that matter. Dave Dugan, Head of Global Ads Solutions, OpenAI will outline how conversational AI is reshaping the customer journey and what this means for marketers. He will then be joined by Ulrich Klenke, Chief Brand Officer at Deutsche Telekom, for a conversation about translating this opportunity into practice, including early learnings from their work together and how brands can innovate while maintaining user trust.